INCENT supports a luxury pastry player in the allocation of its acquisition price following its acquisition by an investment fund

INCENT was mandated to carry out a purchase price allocation following the acquisition of a renowned pastry house by an investment fund. This mission involved the identification and valuation of the company's intangible assets, such as the brand and lease rights attached to stores located in strategic locations.

Our work has enabled us to determine the fair value of these assets essential to the operation. The goodwill or residual unallocated acquisition difference reflects the strategic added value of this prestigious brand and its growth potential in its sector.

INCENT is proud to have supported this company in this crucial stage of financial consolidation. The mission was led by Anne-Sophie Haniez and Maxime Rannou, assisted by Nicola Falappa.