INCENT intervened in the assessment of damages suffered by a digital services company following acts of unfair competition.

The firm was mandated to assess the damages suffered by a digital services company, present on the market for Data Intelligence and digital transformation solutions. This mandate follows acts of unfair competition involving the misappropriation of technological know-how and internal strategic documents.

Our work included an assessment of the impairment losses for the company's intangible assets such as the brand, technological know-how, as well as the impact of the internal disorganization resulting from the departure of many key employees. INCENT quantified a substantial financial loss, resulting from the loss of customers and the unfairly transferred competitive advantage.

The entire firm is proud to have assisted this company in defending its rights. The mission was led by Guy Jacquot and Maxime Rannou, accompanied by Arthur Heinbach.

Incent Valuation was called upon in the context of a dispute between an internationally renowned Bordeaux château and a Parisian restaurant.

The mission concerned the assessment of the economic damage suffered by the wine company due to the unauthorized use of its brand for the restaurant's services and communication. The dispute concerned in particular the confusion created between the famous wine brand and the restaurant establishment, leading to confusion in the minds of consumers.

The Incent team analyzed several aspects of the damage, in particular the depreciation of the brand resulting from its exploitation by the restaurant, the impact on the prestigious image of the wine, as well as the competitive advantage unduly captured by the restaurant.

Incent is proud to have supported this company in highlighting the damage done to its brand and defending its rights. The mission was led by Guy Jacquot and Anne-Sophie Haniez.

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