As part of its annual review of the value of its intangible assets, a major player in real estate development commissioned INCENT to evaluate its brand, which has been operating on a national scale for several decades.
This mission aimed to confirm the relevance of the value recorded on the balance sheet in a context where the real estate market is experiencing a significant crisis. Thanks to an approach based on the excess profits method and the "value sharing matrix" developed by Guy Jacquot, INCENT was able to isolate and quantify the economic contribution of the brand among all of the company's intangible assets.
Our analysis also enabled us to validate the consistency of the internal royalty rate applied within the group.
INCENT is proud to have supported this historic client in this mission, led by Guy Jacquot and Maxime Rannou, assisted by Etienne Crunelle.
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