As part of a strategic audit mission, INCENT was commissioned to carry out a brand assessment of a prestigious French haute parfumerie house. This house distributes its products through its own boutiques as well as a multi-brand network and is distinguished by its heritage and the quality of its creations.
The objective of this valuation was to provide an updated estimate of the brand value, taking into account profitability prospects and planned expansion strategies. The approaches used by our firm include the cost approach and the market royalty approach, allowing for a comprehensive analysis tailored to the specificities of the brand and its sector of activity.
INCENT is proud to have supported this haute parfumerie house in this process of valorization. The mission was led by Guy Jacquot and Anne-Sophie Haniez, accompanied by Nicola Falappa.
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